FOR IMMEDIATE RELEASE
Singapore, 2026 — Homegrown food brand Mr Popiah officially expands into the frozen snack category with the launch of its Otah Spring Roll and Banana Spring Roll, now available at selected Sheng Siong and FairPrice Finest outlets.
Inspired by flavours deeply loved by Singaporeans, Mr Popiah transforms two nostalgic favourites into crispy, air-fryer-ready bites.
🟢 Otah Spring Roll A savoury favourite reimagined. Made with Muar fish otah and wrapped in our signature Green Tea Spring Roll Pastry, inspired by the look of traditional banana leaf wrapping. Fragrant, slightly spicy and deeply comforting in every bite. |
🟡 Banana Spring Roll A sweet indulgence made with real banana and jackfruit filling, wrapped in Turmeric Yellow Spring Roll Pastry to reflect the golden crisp of freshly fried bananas. Crispy outside, naturally sweet and nostalgic inside. |
Each pack contains 8 pieces (200g) and requires no defrosting — simply air fry at 170°C for 15 minutes.
A New Chapter for Mr Popiah
Known for innovating traditional Asian staples such as popiah skin and coloured spring roll pastry, this launch marks Mr Popiah’s continued evolution beyond wraps and pastry into modern Asian-inspired frozen snacks.
“Our goal has always been to reinterpret familiar flavours in a way that fits today’s lifestyle — convenient, thoughtful and visually exciting,” said Derrick Lai, Growth & Strategy Lead at Mr Popiah. “With the Otah and Banana Spring Roll, we wanted to create something nostalgic yet refreshing — something that feels both comforting and new.”
WHERE TO FIND IT
In Stores:
- Selected Sheng Siong outlets
- Selected FairPrice Finest stores
Available Online:
- Shopee
- TikTok Shop
- RedMart
Launch Promotion (March 2026)
$4.95 (U.P. $5.95) — Limited time only.
Prices may vary across platforms and participating retailers.
– END –
For more information or assistance, please contact:
Derrick Lai
Growth & Strategy Lead, Mr Popiah Pte Ltd
Email: derrick@mrpopiah.com.sg
Phone: +65 9848 8249
ABOUT MR POPIAH
Mr Popiah is a Singapore local food manufacturer known for modernising nostalgic Asian comfort food. From spring roll pastry to ready-to-eat wraps, Mr Popiah brings convenience and warmth into everyday meals, making home-cooking easier for busy families.
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